Over 200 design
ideas, presented one to a page with before
and after illustrations
My purpose in writing Roger C. Parker's One-Minute
Designer was to make the highest level of
design information as accessible as possible.
Simple and direct
design books fail because they're long on
theory and short on example. My One-Minute
is the exception. Each page contains a premise-setting
headline accompanied by no more than twenty-five
lines of text.
The remaining space
on the page is devoted to two large before
and after illustrations that illustrate the
principle being discussed. Call-outs and captions
drive home the information in the illustrations.
Who should read
Roger C. Parker's One-Minute Designer
is an ideal tool for anyone with an interest
in quickly mastering the tools necessary to
effectively promoting their business or their
association using print communications.
Anyone who prepares
ads, brochures or newsletters can instantly
learn what they need to improve their publications
one detail at a time.
The One-Minute Designer
provides print designers with a quick
revioew of the basic concepts that are often
forgotten in the continuing haste to meet
the next deadline.
All of the worksheets and checklists,
including the comprehensive Preflight Checklist,
are available on this website in three different
- Web pages (for immediate
- Adobe Acrobat .PDF
- Word .DOC files
and post-production worksheets enhance the
value of Roger C. Parker's One-Minute Designer
as a teaching tool.
2 Page Layout
3 Display Type
4 Body Copy
Typeface and type size
Hyphenation and justification
Lists, symbols, and special characters
Photographs and captions
Charts and graphs
Project Specific Hints
- Ads and flyers
- Books and
What others have
There's no time for theory when you're
on deadline and have to finish a job fast.
Roger C. Parker's One-Minute Designer is invaluable
because it permits you to quickly locate the
information you need and shows you how to
put it to work.
and E.B. White would be proud. Finally someone
has done for desktop publishing what The Elements
of Style did for writing...Read it, teach
it, and use it.
Former Director of Corporate Communictions
A compentium of
fundamental insights vital to anyone using
words in print.
Jan V. White
author, educator, Editing by Design